Behind the Business: Merle Norman Cosmetics


Rachelle Trefz is pictured inside her Merle Norman store in Hillsboro.

There are some people that say when you love what you do, you’ll never work a day in your life. That happens to be the case for Rachelle Trefz, owner of Merle Norman in Hillsboro.

Trefz is one of the lucky few who have been able to make a career out of doing what she loves. In Trefz’s case that would be cosmetics, and more specifically Merle Norman. Located at 144 S. High St. in Hillsboro, many people drive by the cosmetic studio and salon on a daily basis; but what all does Merle Norman have to offer?

Merle Norman opened its doors in November of 2003 after six months of renovations to the storefront. Trefz, the owner, said that she had always wanted to own her own business and wanted to bring the brand she loved to Hillsboro.

In addition to Merle Norman cosmetics, the store also sells Ginger Snaps jewelry and Yellow Box shoes.When the doors opened in 2003, it was the only Merle Norman in Highland County – a fact that is still true today. Trefz pulls customers from many of the surrounding counties as the next Merle Norman is 40 miles away in Cincinnati.

Two years after opening the initial store, a salon opened in conjunction with Merle Norman and is adjacent to the original store. Today, the salon employs three stylists: Kristin Bailey, Whitney Mathews and Lindsey Bernard, all of whom are currently accepting new customers. Spray tanning is also available at the store.

The concept behind the store is to bring products and services once only available in the city into Highland County with small town customer service. Merle Norman does not offer online sales in an effort to promote local business. All of Merle Norman’s products are made in America and it has stayed family owned since its humble beginnings in a kitchen in 1931. Merle Norman has always prided itself in having finer ingredients and truer colors compared to similar brands.

Not sure if you’re ready to make the switch to Merle Norman cosmetics or is it your first time purchasing cosmetics? No worries. Makeup lessons are available free of charge. Have a big event coming up? Make sure you take advantage of their on-site makeovers.

Merle Norman is a member of the Highland County Chamber of Commerce. It can be contacted at 937-840-0701 or on their facebook page.

Behind the Business is a part of the Chamber’s new Buy Local Campaign. Interested in having your business featured? Call Stormi Bledsoe at 937-393-1111 or email [email protected]

Submitted by Stormi Beldsoe of the Highland County Chamber of Commerce.

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